Different from conventional pet food makers, our Biologically Appropriate focus means our foods are formulated to nourish dogs and cats in keeping with their evolutionary and anatomical adaptation to protein-rich diets that include a broad variety of fresh meats.
That means we don't buy the bulk commodity ingredients found in conventional pet foods.
Instead, we start with fresh, never-frozen meats that are sustainably farmed, fished or ranched within our region by people we know and trust. Considered too expensive by conventional pet food makers, our fresh regional ingredients are unmatched in any other dog or cat food on earth.